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Dataram Transformation Begins Delivering Improved Sales Performance

June 11, 2015
Company Intends to Build on Recent Successes

Princeton, NJ, June 11, 2015 — Dataram Corporation [NASDAQ: DRAM] announced today that it has started to recognize improvements in sales activity that directly correlate with the company’s aggressive transformation to improve its market position, and return the company to profitability.

As part of the transformation, Dataram reset the business strategy, added new sales talent, realigned the global sales team, deployed a new CRM solution, and developed and communicated a new value proposition to business partners and customers. The company also engaged partners to extend its sales operations into geographies and segments where Dataram does not have an active presence, and assist the company further penetrate principal territories and segments where it has a presence.

As a direct result of Dataram’s “Care, Consult, and Customize” approach, and collaboration with partners, Dataram has had several recent successes which have reaffirmed its efforts and improved its market position. Dataram acquired a new strategic customer in the digital communications industry. This customer is a world leader in 3G, 4G and next-generation wireless technologies. With fully customizable and flexible memory hardware and services solution, this customer realized an estimated savings of $300-$500K on an anticipated spend of $1.5M. In addition, based on Dataram’s reputation as a reliable provider to the energy sector, the company won a strategic opportunity at a leading oil and gas producer in the U.S.A., where third-party memory had not been previously considered. The customer recognized significant savings using the Dataram solution. Dataram has also successfully expanded its relationships with enterprise and business partners alike in both Europe and the Middle East.

"The ability of Dataram’s sales team to provide value and savings to enterprise and OEM customers through unique memory solutions and personalized attention has produced results that we continue to build upon," said Phil Marino, Dataram’s VP Global Sales. "We recently added a new strategic channel partner in the US and re-engaged with one of Europe’s largest value-added distributors. Our pipeline continues to grow and is the strongest it’s been in years. We are in active discussions with several additional partners in the US and EMEA. Our renewed focus on the memory business is paying off and our best times are ahead."

"Our efforts are beginning to deliver quantifiable results as demonstrated through recent wins and growing pipeline," added Dave Moylan, Dataram’s Chairman and CEO. "Our sales team and partners are, and will continue to be, an integral role of the company’s growth strategy. We look forward to continuing to work with them to build on recent successes as we reignite the market’s passion for Dataram’s solutions."

 

About Dataram Corporation
Dataram is a leading independent manufacturer of memory products and provider of performance solutions that increase the performance and extend the useful life of servers, workstation, desktops and laptops sold by leading manufacturers such as Dell, Cisco, Fujitsu, HP, IBM, Lenovo and Oracle. Dataram's memory products and solutions are sold worldwide to OEMs, distributors, value-added resellers and end users. Additionally, Dataram manufactures and markets a line of Intel Approved memory products for sale to manufacturers and assemblers of embedded and original equipment. 70 Fortune 100 companies are powered by Dataram. Founded in 1967, the Company is a US based manufacturer, with presence in the United States, Europe and Asia. For more information about Dataram, visit www.dataram.com.

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All names are trademarks or registered trademarks of their respective owners.

The information provided in this press release may include forward-looking statements relating to future events, such as the development of new products, pricing and availability of raw materials or the future financial performance of the Company. Actual results may differ from such projections and are subject to certain risks including, without limitation, risks arising from: changes in the price of memory chips, changes in the demand for memory systems, increased competition in the memory systems industry, order cancellations, delays in developing and commercializing new products and other factors described in the Company's most recent Annual Report on Form 10-K, filed with the Securities and Exchange Commission, which can be reviewed at www.sec.gov. The Company has based these forward-looking statements on its current expectations and assumptions about future events. While management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory, and other risks, contingencies, and uncertainties, most of which are difficult to predict and many of which are beyond the Company's control. The Company does not assume any obligations to update any of these forward-looking statements.

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